Typesetting

How do you like your steak?

Raw: Completely neglected, left to rot in the heat of a microwave that's not turned on.

 

Undercooked: Kind of taken care of but empty and full of blood that could probably kill you.

 

Rare: Considered a delicate state of meat, one that symbolizes some class but if left unseasoned is chewy and stale.

 

Medium Rare: The state of not too much and not too little at the same time, just enough to have class and perfect enough to have flavor with minimal seasoning.

 

Well done: Right to the core. everything is touched and left with a little bit of crispiness. can often be dry but never fails when it comes to texture.

How do you like your books?

Would you like your books to look like they've been thrown together with minimal effort?

 

Would you like them to look half-baked and tired...so bland and empty they could kill your joy without so much as a blink?

 

Would you like them to have class, a raw interior but a delicate exterior? 

 

Would you like them to have a finished exterior and an interior that leaves room for interpretation?

 

Would you like the whole nine? 

 

What is Typesetting?

Typesetting is as simple as saying, it's what's on the inside that counts. 

first impressions are key but what comes after is the relationship built with the object of interest. with books, typesetting is the third most creative portion of publishing. It covers Font, Text Size, Line Spacing, and Visual emphasis (i.e. Bolds, Italics, underline, etc.), these are all elements that help keep a reader interested in the story, when words come alive so do our eyes. Typesetting is the catalyst of dynamic imagery and significance. It's like saying, "I can show you better than I can tell you." The way our books look on the inside shows how much care and attention we put into making them appealing and appetizing to our readers, is this book worth taking a bite? Our job is to help you get that yes (according to your preference.).